Google snippets
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Rich snippets are a prime example of Google trying to do precisely this. The better Google Search is able to help its users find the best search result before they click through (to ensure that each click is the correct one), the better the experience for their users.
![google snippets google snippets](https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/FeaturedSnippet_update_1_2_65mcPr8.gif)
The key to SEO is to always remember what Google’s ultimate objective is: to create the best search experience for users, so they can find the best, most relevant results.
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Why Are Rich Snippets So Great for Ecommerce SEO?
Google snippets update#
Update your HTML and test the rich snippet using Google's Structured Data Testing Tool to confirm whether you added your microdata correctly so Google can read it, and it can appear in the search results.Again, you can review the different types of microdata to add here. Add the appropriate microdata - the stuff that makes rich snippets possible.Access the HTML of the page you'd like to add rich snippets to.But for those who just need a quick review, here are the basics:
Google snippets how to#
We've covered the technical details of how to install rich snippets in another blog post - so if you need detailed guidance, check it out here. Second, How Do You Install Rich Snippets? Notice how the meta data features more intelligent, engaging content that provides better information about the search result. Let’s look at a SERP for a product-based search that displays a result with both the normal “search snippet” (a meta description) and the “rich snippet” (which features product reviews, stat ratings, the price and how many products are in stock). This information can display product, price, availability, and product reviews. Things that search engine crawlers, no matter how much they’ve evolved (and they’ve definitely evolved) still can’t quite separate from the other words in a sentence.įor an ecommerce website, in particular, Google displays the information available from a webstore’s Merchant Center product feed. When a user reads the meta description accompanying a link in the search results, they can naturally identify things like names, places, products, and more. Rich snippets are microdata - HTML coded bits of information that make it easy for search engine crawlers to comprehend what searchers are inherently capable of inferring from your website without having to click through to the result. In this blog post, we want to examine rich snippets and why they are such a powerful marketing tool for ecommerce sites. In working with hundreds of ecommerce sites, we know that the use of rich snippets is one of the key differentiators in helping you dominate your market share.
![google snippets google snippets](https://designtlc.com/wp-content/uploads/2019/03/paragraph-snippet-1024x846.jpg)
Implementing rich snippets - especially on an ecommerce site with hundreds, even thousands, of products - can have a huge impact on your website’s performance. Oftentimes in the world of SEO, a certain tactic or concept arises and is deemed the “new big thing,” even while most people have yet to learn what exactly that tactic is, or why it matters. what exactly is a rich snippet, anyway? And why are they so important, for ecommerce marketers, in particular? Rich snippets are an effective means of boosting your exposure in the organic search results an essential SEO element on the rise.įantastic. If you spend much time reading "the blogs," you’ve probably read that rich snippets are an overlooked but essential component of your SEO success.